Marketers who are ‘in the know’ understand the value of promotional materials as part of an effective marketing campaign. These tools come in many shapes and sizes such as logo-bearing paper and pens. Today, the range of premium items has expanded further to toys and ‘wearable’. The silicon wristband is an example of a highly-acceptable ‘wearable’ promo item.
If your objective is brand visibility and you want to target today’s young market, go beyond traditional pieces. Shirts with promotional messages were good tools in creating awareness before, but they may no longer cut the grade now. Old-school work is no longer good enough. Marketers have to think beyond the box.
If budget and quantity are two major considerations that are limiting purchase, buy high-impact and high-volume products. Decide on small-ticket, large-quantity and good visibility items like silicon bracelets and achieve desired cost-effective returns.
Trendy wristbands appeal to different age groups but mostly to the youth. Give ballers to them and have them endorse the brand. Give them bands to help accomplish promotional efforts. Some examples on how to use silicon bands as marketing tools are provided below:
Silicon Wristbands as Giveaways at Trade Events
A company may mount its own event or join by sponsoring other organizers’ events. In both cases, having freebies to give-away draws a good crowd. Give them a reason to visit your booth. Give them a reason to share their email addresses. Give every visitor an item for a little favor. Oftentimes, this strategy works. Bait, hook and reel them in. When you get them interested, move on to the next step: get them to buy more of your products.
Silicon Wristbands in Corporate Event Loot Bags
Conventions or conferences are conducted for a large audience. Having an interesting general theme, broken down into focused topics of discussion, attracts the right market or the right attendees. For marketers who are looking at encouraging purchases from this specific group, sponsorship is a no-brainer. Aside from usual sponsor’s benefits as verbal acknowledgement and speaker’s slot, the company is typically allowed to provide Marketing collateral’s and freebies, for inclusion in attendees’ loot bags. Get your brand noticed by giving-away special silicon bracelets with your company name and logo on them. Have your brand representatives ask baller band owners to wear them. Let them serve as reminders all-day long.
Silicon Wristbands for Sports Events
Sports followers are a passionate lot. If your company sponsors a particular team, get their fans more involved in supporting them. Keep that team spirit alive. Sell or give away items that they will treasure. Fervour during live games encourages purchase. Have items ready for the general public. A sports fan would definitely want to bring home tokens or souvenirs. A silicon band will probably be reused several times over, if only to show team support.
Silicon Wristbands for Political Campaigns
Get voters to choose your candidate. Campaign tools can help you do this. Choose silicon bracelets to remind voters to go out and elect the person written on the rubber wristbands. Have them support and promote their candidate to others who have yet to make a choice.
Silicon Wristbands for Awareness Activities
Powerful symbols help get the campaign message across faster. For example, pink as associated with breast cancer awareness speaks to women the world over. An organization with this advocacy may choose to show support by creating pink silicon bracelets for its members to wear during a special activity (for the benefit of breast cancer patients).
Keep your Marketing objectives in sight at all times. Work within the budget allocated. Keep the final message simple but clear. All of these may be achieved choosing the right promotional item in silicon bracelets.